Wednesday 18 May 2016

Marketing and Promoting Your Scjence Fiction Film


Marketing and promotion from HeworthMedia1

Marketing – there’s likely to be a question on how to market your film. Use the powerpoint here for revision http://heworthgcsemediastudies.blogspot.co.uk/2016/05/marketing-superhero-films.html (yes. it’s about superhero movies, but use your imagination) and see if you can come up with some ideas to promote your film and reach its target audience – which, as stated in the pre-release material, is a FAMILY audience so the film needs to be a PG certificate, so you can have some tension and excitement and some frightening material.

Look at this powerpoint on Marketing the Martian – see how it was marketed – especially how they used digital technologies, including the website, social networks and viral marketing – think of a viral marketing campaign for your film: http://heworthgcsemediastudies.blogspot.co.uk/2016/05/marketing-martian.html

You might also get some ideas from this slideshare on marketing The Inbetweeners – an inexpensive money that was hugely successful in this country: http://heworthgcsemediastudies.blogspot.co.uk/2016/05/marketing.html

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